About Us

Glen Bell was 23 when he left the Marine Corps. in 1946. World War II was over, and the economy was switching to peacetime pursuits. In five years, business would be booming and fast food along with it.

Glen came home to the sleepy agricultural town of San Bernardino, certain that families would be in the market for the recreational activities that disappeared during the war. He first thought of a miniature golf course, but after facing his financial situation, he went to work on something more the size of his pocketbook, a hot dog stand. Bell's Drive-In was the name of that first stand, and Glen learned the business as he went. His next unit would only be large enough for one person to operate and strictly takeout.

In 1952, he sold the first stand, and began to build a perfected version. The menu would be hamburgers and hot dogs. As he began building his second, the McDonald brothers started their first unit, in a strange stroke of coincidence, also in San Bernardino. Glen became increasingly interested in the idea of alternative menu items. He was an avid Mexican food take-out customer, and as such, was well aware of the hang-ups in ordering tacos to go from a full-service restaurant. "If you wanted a dozen," he recalls, "you were in for a wait. They stuffed them first, quickly fried them and stuck them together with a toothpick. I thought they were delicious, but something had to be done about the method of preparation."

"My plan for experimenting with tacos," he says, "was to obtain a location in a Mexican neighborhood. That way, if tacos were successful, potential competitors would write it off to the location and assume that the idea wouldn't sell anywhere else."

So Glen searched out a good location in the right part of town on a busy main street. He began by selling various hot dogs, including a chili dog. He formulated the chili dog's sauce himself and it would later become our taco sauce. At the same time, he researched tacos. The shells had to be prepared quickly and efficiently. They had to be fried first and stuffed later. He had seen a crude version of a deep-fry basket for tortillas made from stainless steel.

"It was very experimental, but I went ahead and had someone make one for me. We hadn't thought about using wire yet, so we came up with a heavy stainless version which stayed very hot and fried one at a time." The idea for the first commercially fried shells would be picked up by the manufacturers of packaged shells now widely available in markets."

Glen experimented until he was satisfied with the taco ingredients and proportions. The next issue was how to introduce them. "There wasn't room for new items, or to diversify the menus in the little stands we built then, so I decided to sell 19-cent tacos from a little window off to the side," he says. "I'll never forget the first taco customer because naturally, I was really concerned about his reaction. He was dressed in a suit, and as he bit into the taco the juice ran down his sleeve and dripped on his tie. I thought, 'We've lost this one,' but he came back, amazingly enough, and said, 'That was good, I'll take another one!'"

Bank financing for the fledgling fast food industry was still out of the question. So with tacos selling well, and Glen ready to open a second stand in Barstow, it was no coincidence that he added shakes to the menu. A local ice cream manufacturer offered financing in exchange for carrying their product.

Barstow was a ways away and Glen was busy in San Bernardino. So he promised young Ed Hackbarth that he would eventually lease the stand to him if he would move out to Barstow and run it. Ed took over the stand, and later was to build his own as the founder of Del Taco.

With tacos selling so well, it was time to put in a stand completely dedicated to them. Financing was still a roadblock, so Glen took a partner in order to be sure he was in a position to follow through with more stands when the idea took off. Between 1954 and 1955, he built three Taco Tia stands in San Bernardino, Redlands and Riverside.

John Gallardi was commissary manager for the El Tacos. Later Glen talked him into starting out on his own. Martha Bell, Glen's wife, provided a name for the new enterprise, "Der Weinerschnitzel," and helped John develop the menu. "There was rivalry in a way between John and I after the Weinerschnitzels took off," recalls Glen, "but it was the most positive kind. Every time I thought about slowing down and enjoying what I had, I'd look at his place, and the other competition, and I just couldn't let them overtake me."

So when Glen's partner was not in favor of expanding Taco Tia into Los Angeles, Glen sold him his interest in the restaurants. "It was 1956, I was 28 and we had three restaurants that were making $50,000 a year each. But I was willing to give them up to grow. It bothered me that we would slow down and others would move in. I had a great idea and I wanted to be the one to take advantage of it."

Glen bought two lots, but a recession had hit and Glen feared that construction costs would stretch his finances dangerously thin. At that time he recalls, "The L.A. Rams trained in Redlands where we had a Taco Tia. They liked the food. They'd order a dozen tacos and stand out at the counter and eat them. We really became kind of a hangout for them, and as it turned out, my very first franchise was the Taco Tia two of them bought in Los Angeles. They were football heroes, and their enthusiasm was exciting."

"So, when I was on my own again and strapped, I didn't really want more partners, although I liked the guys, but the recession worried me. So, I formed a partnership with four of them." The restaurants called El Tacos turned out to be gold mines.

"We put in a commissary geared to run 100 units, and in 1958, in spite of a lot of newly acquired overhead, we did well. Our first Long Beach location had been open only nine months, the second six, and the last only a month or two. Each partner was drawing a salary and we had new commissary and office staff. There shouldn't have been any profit, but in that nine-month period, we came out with $3,000. At the first meeting of partners I was really high," recalls Glen. "But it's tough to share a dream. We were off to a great start, but I've always been independent and was ready to launch out on my own."

"I sold the El Tacos to my partners and built the first Taco Bell in Downey in 1962. Bank backing wouldn't become possible until we went public in 1966, so I often borrowed money on a private basis. We opened eight small Taco Bell units in the Long Beach, Paramount, and L.A. areas. They were very basic, but they're still operating today. Competitors cropped up from time to time. Winchell's became associated with Taco Fiesta at one point, and they built four or five restaurants."

Kermit Becky, a former L.A. policeman, bought the first Taco Bell franchise in 1964. His luck was to inspire many future sales. The restaurant, located in what appeared to be an inconspicuous industrial location at the intersection of Carson and Western in the South Bay area, did tremendous volumes from the beginning. Prospective owners clamored for restaurants when they learned from Becky himself that it was not uncommon for him to clear $10,000 in one month.

It was clearly a new era for Glen Bell. No longer was it a case of providing the energy, determination and belief in an idea until it took off. Now, it was a matter of running a large company. "Once we got up to 100 restaurants, it changed for me. I hated the day when we had to start numbering the units. The business issues became financial, we had really won the war as far as I was concerned. The stock market began to smile on fast food, and we were on the road to success."

"I had started Taco Bell in 1962 with 40 shares, each worth $100. It was entirely held by the family. In 1969, in order to go public, we had to split that stock 30,000 to 1. It just shows that we had no idea how big things would get."

In 1975, Glen tendered his resignation as Chairman of the Board. Three years later, he sold Taco Bell's 868 units, to PepsiCo, Inc. The deal was some six months in the making and ended with Glen Bell as a major PepsiCo shareholder and millions richer.

In 1977 the first international unit opens in Guam, and in 1984 Taco Bell replaces its original mission-style restaurants. Drive-thru windows are also installed.

In 1988 Taco Bell launched the value initiative, lowering the price of new items and introduced Free Drink Refills. It also began the three-tier pricing strategy which remained the core of the value offering through 1994.

In 1991 Taco Bell establishes the Express business to achieve its vision of providing Taco Bell food "wherever and whenever people are hungry." Taco Bell's compact carts, kiosks and in-line units begin appearing in airports, gas stations, retail stores, cinemas, stadiums, schools, etc.

In 1992 Taco Bell responds to the needs of the ravaged, riot-torn Los Angeles by building and re-opening one unit in only 14 hours. "Now that's fast!"

In 1995 PepsiCo Restaurant International (PRI) is the global management unit for the Taco Bell, KFC, and Pizza Hut international business.

In October of 1997 Tricon Global Restaurants is founded. Also that year, Taco Bell introduced its new multi-spot advertising campaign featuring the popular talking Chihuahua, and TacoBell.com was born.

In 1998 Taco Bell, widely recognized for introducing the exciting tastes of Tacos, Burritos, Fajitas, and Wraps, introduces yet another distinctly different product into mainstream America, The Gordita.

In April of 1999 Taco Bell received The Grande EFFIE, one of the most prestigious awards in the advertising industry. Later that year, Chalupas and Grande Meals are added to Taco Bell's zesty menu.

In May of 2000, Taco Bell celebrates its three-year association with America's Promise - The Alliance for Youth, which has resulted in a nearly $6 million donation to the Boys & Girls Clubs of America (B&GCA), and the opening of 51 new TEENSupreme Centers at Boys & Girls Clubs nationwide. Later that year DIGIMON joins forces for an exclusive Kids Meal Deal, and Taco Bell introduces the Cheesy Gordita Crunch.

Taco Bell runs a full-page advertisement in the New York Times announcing the purchase of the Liberty Bell to "reduce the country's debt" and renaming it "the Taco Bell Liberty Bell." April Fool's!

In March 2001, Taco Bell makes an out-of-this world offer: Everyone in the U.S. will receive a free taco if the Mir space station hits a floating Taco Target placed in the South Pacific ocean.

Taco Bell introduces its freshly prepared Border Bowls in June 2002.

In May of 2002, Tricon Global Restaurants Inc. changes its name to Yum! Brands, Inc., after acquiring Long John Silver's and A&W All-American Food Restaurants.

In October 2002, Taco Bell offers free tacos to everyone in U.S. if a World Series home run ball hits a Taco Target in the San Francisco Bay.

In 2003, Taco Bell's "Taco Poll" correctly predicts Arnold Schwarzenegger as the winner of California Gubernatorial recall election.

In September 2004, Taco Bell invites consumers to "Share Your Sauce Wisdom," printing clever phrases on hot sauce packets.

Taco Bell and Yum! Brands partner with the Coalition of Immokalee Workers (CIW) in March 2005 to improve the working conditions and wages of Florida tomato pickers.

Taco Bell Thinks "Outside The Bun" and Inside the Batter's Box, becoming the "Official Quick Service Restaurant" of Major League Baseball in June 2004.

Taco Bell introduces Mountain Dew Baja Blast in August 2004, a tropical lime-flavored soft drink available exclusively at Taco Bell restaurants nationwide.

In 2005, Taco Bell launches the highly portable Crunchwrap Supreme®, bringing classic tastes made modern to millions of Dashboard Diners. The limited time offer becomes the company's most successful product introduction, and becomes a permanent menu addition in January 2006.

In 2010, the new Tacobell.com site launches! From food to jobs to store locations, everything you want to know about Taco Bell is now just a click away! We mourn the loss of our founder, Glen Bell. One of our country's greatest entrepreneurs and innovators, his legacy lives on in our people and our brand.

In 2012, Taco Bell helicopters 10,000 Doritos Locos Tacos to the remote town of Bethel, Alaska.

In 2014, Taco Bell launched its Mobile Ordering and Payment App.

In 2015, Taco Bell delivery arrives to select markets across the country. The new Tacobell.com is born—including desktop ordering and The Feed. In addition, Taco Bell moved its original restaurant, Numero Uno, from Downey, CA to the Irvine headquarters to save it from demolition.

In February 2016, Taco Bell launched the Quesalupa - a shell stuffed with melted pepper jack cheese. This is also the year The Taco Bell Foundation launched the Live Más Scholarship, a program aimed at empowering the nation's next generation of dreamers, innovators and creators.

In 2017, Wedding Bells are ringing as Taco Bell begins hosting weddings at the Las Vegas Cantina. Taco Bell also released its first-ever retail collaboration, Forever 21 x Taco Bell. The men's collection completely sold out online within the first day.

In 2018, taco Bell launched Nacho Fries, the most successful product launch in the company's history. Also in this year, in honor of the return of Nacho Fries and the 25th Anniversary of Demolition Man, Taco Bell brought Taco Bell 2032 to life in a futuristic pop up dining experience at Comic Con in San Diego.


In March, 2017, Restaurant Brands New Zealand Limited completed its acquisition of Pacific Island Restaurants, Inc., the parent company of TD Food Group, Inc, operators of 80 Pizza Hut and Taco Bell restaurants in Hawaii, Guam and Saipan. Restaurant Brands purchased TD Food Group, Inc. from Nimes Capital, a private investment arm of Nazarian Enterprises that purchased the company in December 2012.

Prior to Nimes Capital's acquisition of the company, TD Food Group, Inc. was owned by Brentwood Associates, a Los Angeles-based private equity investment firm. Brentwood Associates acquired the company (formally known as TheoDavies Food Service Group) from Theo H. Davies & Co. Ltd., a wholly owned subsidiary of Jardine Matheson Ltd. Theo H. Davies & Co. Ltd. was one of the original "Big Five" - Largest established business houses in Hawaii that played a vital role in the commercial history of Hawaii and the Pacific.


Click on article titles below to download a printable version.






Promotions and Contests
Privacy Policy
This Site is intended solely for users who are thirteen (13) years of age or older, and any registration by, use of or access to the Site by anyone under 13 is unauthorized, unlicensed and in violation of these terms of use. By using the Site, you represent and warrant that you are 13 or older and that you agree to and to abide by all of the terms and conditions of this Agreement. The Company may delete your any content or information that you have posted on the Site and/or prohibit you from using or accessing the Site (or any portion, aspect or feature of the Site) for any reason, at any time in its sole discretion, with or without notice, including without limitation if it believes that you are under 13.

Taco Aloha, Inc. (“Company”) is committed to protecting the privacy of personal information you may provide us on this website (the “Site”). To protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used.

We updated this Privacy Policy effective as of January 1, 2007. The terms of this Privacy Policy apply to all users of this Site. If you do not agree with the terms of this Privacy Policy, you should immediately cease the use of this Site.

Below you will find answers to several questions regarding our Privacy Policy:


What information does Company collect about me on this Site?

Company collects personally identifiable information that you may voluntarily provide on online forms, which may include: user registration, sweepstakes registration, contact requests, guest comments, online surveys, and other online activities. The personally identifiable information (“Personal Information”) collected on this Site can include some or all of the following: your name, address, telephone number, e-mail addresses, credit card information, demographic information, and any other information you may voluntarily provide. You will have the choice whether or not to disclose such Personal Information in the above activities; however, some parts of the Site and some services may be more difficult or impossible to use if you choose not to disclose Personal Information.

At the time of registration, you will have the option to receive future offers and updates from the Company by checking the appropriate opt-in box. If you choose to opt-in, your Personal Information will be kept in a secured database and we will alert you via e-mail to new features, special offers, updated information and new services.

In addition to the Personal Information identified above, our web servers automatically identify computers by their IP addresses. Company may use IP addresses to analyze trends, administer the Site, track users’ movement and gather broad demographic information for aggregate use. To emphasize, IP addresses are not linked to Personal Information.

Further, our Site may use technologies such as “cookies” to provide visitors with tailored information upon each visit. Cookies are a common part of many commercial websites that allow small text files to be sent by a website, accepted by a web browser and then placed on your hard drive as recognition for repeat visits to the Site. Every time you visit our Site, our servers, through cookies, pixels and/or GIF files, collect basic technical information such as your domain name, the address of the last URL visited prior to clicking through to the Site, and your browser and operating system. You do not need to enable cookies to visit our Site; however, some parts of the Site and some services may be more difficult or impossible to use if cookies are disabled. To emphasize, cookies are not linked to any Personal Information while on this Site.

What does Company do with the information collected?

Company may use your Personal Information for any of the following purposes: (1) to understand the use of the Site and make improvements; (2) to fulfill prizes; (3) to register visitors for online activities such as: online ordering, sweepstakes, contests, surveys, employment applications, comment forms, or any other online interactive activities; (4) to respond to specific requests from visitors; (5) to obtain parental consent from visitors under 18 years of age, when necessary; (6) to provide any necessary notices to visitors or their parent or legal guardians if situations prompt such notification; (7) to protect the security or integrity of the Site if necessary; (8) to send notices of special promotions, offers or solicitations; and (9) in general, to promote and market Company’s business and various products.

With whom does Company share the information?

Company is an affiliate of TD Food Group, Inc., which is part of Pacific Island Restaurants, Inc. which includes: Hawaii Pizza Hut, Inc., Pizza Hut of Guam, Inc., Pizza Hut of Saipan, Inc., Taco Aloha, Inc., TB Guam, Inc., Hawaii ALJ, Inc., TD Technology Services, Inc. (collectively known as “Business Affiliates”). Company may share Personal Information collected on this Site with its Business Affiliates and any other future subsidiaries or affiliates. This Privacy Policy applies if Company shares your Personal Information collected on this Site with any of its Business Affiliates. If you choose to provide your Personal Information to Company’s Business Affiliates through their respective websites, then the respective Privacy Policies will apply. Company will not sell, rent, loan, transfer, or otherwise disclose any Personal Information to third parties except as set forth in this statement. Company may share Personal Information with third parties under the following circumstances: (i) in connection with a court order, subpoena, government investigation, or when otherwise required by law; (ii) in the event of a corporate sale, merger, acquisition, or similar event; or (iii) working with third party companies to support the Site’s technical operation or execute a specific promotion or program (such as providing responses to the Guest Comments Page, conduct surveys, or maintain a database of visitor information, etc.).

If Personal Information is shared with any third party for the purposes of executing a specific promotion or program, it will be clearly communicated that the third party will have no right to use the Personal Information for independent purposes. In support of this policy, Company will enter into written agreements with any third party receiving Personal Information requiring the third party to comply with Company’s privacy policies and applicable laws. To avoid your Personal Information from being shared with a third party, you can choose not to use the affected service or participate in the affected promotional activity.

How can I stop receiving notices about future offers or to stop my Personal Information from being shared with third parties?

Users, who initially opted-in to receive future offers or promotional materials, or to allow the sharing of Personal Information with third parties, may subsequently opt-out by sending an email to onlineadministrator@thdfsg.com.

How does Company protect the security of my Personal Information?

Company uses appropriate technical measures to protect the security and integrity of all Personal Information collected on the website. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. In the event of a security breach whereas an unauthorized person acquires your Personal Information, Company will take appropriate steps to contain the breach and to notify you of the unauthorized acquisition.

Does Company’s Site link to other sites?

Yes. This Site may contain links to other websites that may not be owned or operated by Company. Company cannot control nor is responsible for the privacy practices or content of such other websites. Company encourages you to read the privacy statements of each and every website that collects personally identifiable information. This Privacy Policy applies solely to Personal Information collected on this Site.

What is the effective date of Company Privacy Policy and how will Company notify me of changes to its Privacy Policy?

This Privacy Policy was last updated on January 1, 2007. Company will post any changes on the Site’s Homepage, so visitors are always aware of any changes to what information we collect, how we use it, and under what circumstances we disclose it. If we decide to use your Personal Information in a manner different than first communicated, Company will notify users by e-mail to the e-mail addresses on record. Users will then be given a choice as to whether or not their Personal Information can be used in the new manner.

How does Company handle children’s privacy online?

Company adheres to the federal privacy protection standards articulated in the Children's Online Privacy Protection Act (COPPA). Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 13 years of age.

How do I contact Company?

If you have any further questions concerning the Company’s Privacy Policy and the use of your Personal Information, please contact onlineadministrator@thdfsg.com.

Copyright ©2019 TD Food Group, Inc.